Establishing Company Mission

Guesswork Unveiled, Issue #15

Establishing Company Mission

Guesswork Unveiled, Issue #15

Programming Announcement. Sam Rosati and I are launching a new podcast called The Intentional Owner. It will be a weekly show that discusses search, ETA, and small business ownership, but all through the lens of the “why” — why do you want to be a small business owner, what kind of small business owner do you want to be, etc.

If that sounds interesting to you, give us a follow on Spotify or Apple Podcasts — first episode is dropping this week!

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Over my three years of business ownership at Blooma Tree, I have grappled with the concept of company mission. While I understood the concept in theory, I haven’t had firsthand experience of feeling motivated a company mission in a prior role.

As a result, I didn’t feel qualified to set one for my own business. I couldn’t quite tell if that’s because I didn’t believe in corporate missions in general…or I just didn’t know how to implement one effectively.

Well, we finally launched a new company mission at my small business last week. And I’m feeling more jazzed about our future as a team & organization than I have at any other point in my ownership journey.

In the coming weeks, I plan to discuss more about the actual mission & vision we set, as well as what we’re calling the “Blooma Mindset” — but quick definitions:

• Mission: Why we exist as a company.

• Vision: Who we will become as a company to fulfill that mission.

• Blooma Mindset: How we show up to work each and every day to achieve our vision.

I describe the evolution of my company in three phases:

Blooma 1.0: The original founder’s journey, in which he established a strong core & client base.

Blooma 2.0: My ownership transition period, which involved learning the industry myself, hiring a full team around me, and building systems & processes.

Blooma 3.0: This starts now. The business finally feels like “my company” — I am excited to forge a fresh path forward alongside my stellar team.

But where is that path headed? How do we know what direction to head in?

That’s where setting mission, vision & mindset comes in.

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Personal Mission

About eight months ago, I embarked on a coaching engagement with Rory Tyer to work on a few discrete, medium-term goals.

We discussed how I didn’t have a clear mission or vision for my business — but rather than working on that, we recognized an intermediate goal that needed to be addressed first: establishing my personal mission.

Here’s how I visualize where company mission sits in the Venn diagram of the business owner & the team (this is a sketch I showed my team this past week):